Profit & Marketing ROI Calculators for Digital Marketers

On the Way to Increasing Profit Calculate Mission-Critical Key Performance Indicators in Minutes

This webpage and the calculators presented here are for those who are already fully aware of the importance of measuring and analyzing marketing data. Not calculating (or not calculating correctly) important metrics, such as profit, ROI, ROAS, and ROMI, will most likely lead to burning a ton of money with digital marketing. In the best case, you will leave lots of money on the table.

To calculate the most important indicators for your business or a selected campaign, start by using our basic calculator. Only six numbers have to be provided; therefore, you may have your first calculations ready in just a few minutes from now.

Our Basic calculator is available for FREE (no opt-in required):

Download the calculator for Excel desktop, online versions, or Excel apps (you may need a Microsoft account; see details in our blog post).

Download the calculator for LibreOffice.

Use the Google Sheets version of the calculator (make a copy of the calculator to your Google account).

Alternatively, you can use the online version for basic calculations.

The next step is to purchase and use the simplified version of our digital marketing calculator for $3 only at the moment.

It contains variants of the basic calculator, including one you can use to calculate other mission-critical KPIs, such as LTV (Lifetime Value of a Customer) and CAC (Customer Acquisition Cost).

Finally, we have an advanced calculator to break down and compare the performance of all your projects, digital marketing channels (for example, advertising platforms like Meta or Google Ads), and campaigns.

The calculator is under development, but the new version is expected to be available before the end of October.

Read our blog post if you want to know how such calculators can help bring better business decisions that lead to increased profit, Return on Marketing Investment, and cash flow.