Facebook Ads Measuring System

A Smart Method to Dramatically Improve the Performance of Your Social Media Advertising – Put Facebook Ads on Steroids

See the the key benefits of the powerful system we developed at the bottom of the page.

Put it simple and straight:

• A good Facebook Ads management system has to be based on a good measuring system including the right metrics.
• With that, you can dramatically improve the performance of your ads.
• That will save you a lot of money.
• But there is no point to stop there. With a good product and a decent size market you can scale up and can make tons of money. What I am talking about is not revenue, but profit. Cash in the bank.

See an example in the Excel spreadsheet (you can download Excel for Android from Google Play for free). Read also the corresponding White Paper (download it free, no opt-in required).

In practice what you should do is reinvest a big portion of last week’s profit into buying more ad impressions this week. That will generate even more sales and profit. Then you continue.

That means you can scale up fast and advertise virtually for free.

That also means you can buy a hundred times more traffic than you could buy solely from your base capital.

And everybody is happy: you, the customer, and Facebook.

This is the way to achieve financial, time, and location independence. You know what I mean.

Now let’s see some more details.

Continuing the logic explained in the White Paper, I have developed a very practical and profit-oriented Facebook measuring system (the provisional name is RKV Measuring System).

It works like a guided missile. When it is well designed, it will make corrections on the way and hit the target almost always.

The system is based on four pillars:

• Facebook Ads’ own measuring system including metrics and best practices.
• Marketing measurement science simplified to our purposes (our goal is to make money, not to write a PhD thesis).
• The Plan-Do-Study-Act (PDSA) cycle every lean practitioner use, and was also adapted for lean startups.
• Pure, down-to-earth logic with discretion.

Even though one of our key competence at HPC Consulting is measuring, it took years to develop and practice the system. Read about my measurement experience.

The resulting know-how includes the following:

• 120+ pages eBook describing the strategy behind, the metrics, the measuring system, and their application in practice.
• A central element of the know-how is the definition and use of a new top KPI: Return on Marketing Investment (ROMI).
• Shows how to set up a learning system that helps you to improve ad performance day by day.
• A  collection of Excel-based worksheets, which:
  • Contains the full list of 100+ core metrics with precise definitions.
  • Teaches you how to calculate all the important metrics.
  • Includes several calculators to help ads planning and monitoring.
  • Includes decision tools about when to stop, improve or scale ads.
  • And a lot more (see the slide show).

The full know-how is available now for a budget price (not for long). This is a polished product except that stylistic corrections by a native English speaker are awaited.

 

Look inside the eBook.

This know-how is not for the ad hoc advertiser. It is for those who are determined to be successful with social media advertising. First of all, you must use the Facebook Ads Manager for advertising and have a Facebook pixel installed on your website. To use the worksheets provided, you will need Microsoft Excel, Microsoft 365, or a compatible program. In case you are new to Excel, please read this blog post. See the details at the bottom of the page, over the list of benefits.

 

When I started to advertise on Facebook I often felt like driving blind.

 

I had dozens of questions even the best books failed to answer:

• What are the top one dozen metrics I should concentrate on?
• Which shiny (vanity) metrics should I disregard?
• Should I bother with numbers or rather concentrate on creatives?
• Should I measure progress in the sales funnel action-based (impressions, landing page views, adds to cart, etc.) or people-based (reach, and other unique metrics)?
• How to eliminate bottlenecks in the customer funnel?
• Why is the number of landing page views (LPV) often just a fraction of clicks on my ad?
• Is Return on Ad Spend the best top-level metric?
• Should I download data or monitor ad performance solely in the Ads Manager?
• Why is there a large mismatch between data in Facebook Ads Manager, Google Analytics, and my webshop?
• Should I concentrate on collecting emails followed by email campaigns, or nudge the prospects in the sales funnel with retargeting ads?
• Are there good benchmarks I can use to identify possible places of improvement?
• Should I set my goals based on benchmark data at all?
• Can I trust conversion rate and conversion cost benchmark data?
• Should I use broad targeting or demographics and interest based targeting?
• Is Lookalike Audiences the Holy Grail of targeting?
• Should I start with top of the funnel (ToFu) goals or go for middle of the funnel (MoFu) or even bottom of the funnel (BoFu) goals?
• How big my advertisement budget should be?
• Is there a way to make big bucks with a small starting budget?
• Should I install the Facebook pixel myself, use partner integrations, plugins, or Google Tag Manager?
• How to define Standard Events, Custom Events, and Custom Conversions properly?
• What do these really mean?
• What to do when cookie restrictions will make the pixel fairly useless?
• How to prepare for the coming cookies apocalypse?
• What kind of experiments should I run to optimize campaigns, ad sets, ads, and creatives?
• Can I leave the optimization for the Facebook algorithm?
• How, and how fast should I scale?

After reading a dozen of books and literally hundreds of blog posts now I can give answers to these questions. You can find almost all in my eBook. Save yourself months (if not years) of frustration and headache.

Understanding Facebook Measurement is one thing. Doing it right is another one.

When setting up your own measuring system you use and adapt our system.

How to use the know-how available for you? How to build the perfect system for your specific business?

These are the most important steps:

• Purchase the know-how pack. You will like it. In the rare case if not, there is a 45 days money-back guarantee (see our Refund Policy and the FAQ).
• Open the Excel file. Not using currently Excel? Read our blog post on the website about alternatives.
• Read the eBook once. Take a look at the examples and templates.
• Apply some of the best practices and tricks you have found relevant to your situation for a few quick wins (in as little as in a few days).
• Start building your system. That will take a few weeks, but will serve you for years with a big return.
• Read the eBook once more now following all the instructions inside, including completing the exercises.
• Understand the metrics explained in the eBook and the Excel file.
• Select the ones you will use. Make extension, if necessary in your particular industry.
• Complete building your measuring infrastructure at least at a basic level.
• Select the metrics you need in Facebook Ads Manager to monitor and download (my suggestions are included in the Excel file).
• Draft your ads. Use the worksheets in the Excel file for defining SMART goals.
• Start advertising.
• Monitor and analyze the performance of your ads from day one.
• Make corrections, draw conclusions, learn and improve.
• Repeat.
• Enjoy the benefits 😉

This know-how is ideal for you if:

• You are an entrepreneur or work for an SME.
• You manage a website with a webshop.
• You want sustainable success with Facebook Ads or a similar social media platform.
• You have a Facebook Business Page and a Facebook Business Suite account.
• You have the Facebook pixel installed on your website.
• You want full control over spending and advertising performance.
• You need a practical, sales funnel and bottom-line oriented approach.
• You are currently spending or intend to spend at least a few hundred dollars a month for Facebook Ads.
• You want to scale up advertising despite limited resources.
• You don’t want to employ a data scientist or marketing analyst.
• You don’t want to learn dozens of tools and platforms (such as Tableau, BigQuery, SQL, Python, R).
• You don’t want to pay hefty monthly fees for tools and services (including data connectors).
• You can use or intend to learn Microsoft Excel or a compatible spreadsheet program.
• You work most of the time on a desktop or a laptop computer.
• You have a good command of English.
• You are determined to become vastly successful with Facebook Ads.

Finally let’s see the summary of key features and benefits:

• Helps you to understand and calculate the most important metrics. Also helps you not to get lost among the myriads of Facebook metrics.
• There is a shortlist of Key Performance Indicators (KPIs), so that you link your digital marketing goals to your company or personal strategy.
• A new top metric is defined: Return on Marketing Investment (ROMI). It will be related to Return on Ads Spend (ROAS) so that you can see reaching your profitability goal why you run an ad.
• Goal setting is supported by several calculators. Bottlenecks in the sales funnel will be pinpointed so that you will know where to focus your improvement activities such as modifying creatives, copy, bidding, conversion objectives, campaign structure, and so on.
• Website and email funnel metrics are precisely defined and explained so that you can do your own calculations.
• Using our forecaster you can see if you are likely to reach your goal, or not at an early phase (before losing a lot of money).
• The whole system is built on PDSA principles (Plan, Do, Study, Act) which practically guarantee success for those who are open to experimenting and learning.
• The system is practical, funnel, and bottom-line oriented.
• You will have full control over your advertising activity ensuring to get great results with a modest starting budget.
• You should see quick wins even within a few days and full benefits within a few weeks.

P.S. This know-how is a game-changer. You are not likely to find anything similar elsewhere. We reserve the right to withdraw the bundle at any time to be included in a premium priced service. Even in this case, existing customers will have access to updates for 6 months from the date of purchase. This is a Do It Yourself (DIY) package. Support will be provided through our Facebook page (also, we plan to set up a closed Facebook group for customers). Further support is provided at an hourly rate.