Facebook Ads Measurement

Do it Right to Succeed – Download Free White Paper and Spreadsheet


To be successful with Facebook Ads requires several things to get right, such as:

  • Designing good ads that engage and good landing pages that convert.
  • The ads should reside in carefully planned ad sets and campaigns set up with proper objectives.
  • The ads should be served preferably to a big and responsive audience.

There are more ingredients, of course, for example, the product or service offered has to solve a big problem or satisfy a big need.

It is extremely rare, that we do all these right at the beginning. Very often we have to make several decisions about making changes to the campaign or other elements mentioned above.

The question is, how do we make those decisions?

There is no better way than make those decisions based on measurements.

It is not enough to measure the number of purchases only (there may not be any). We have to follow customer activities throughout the whole sales funnel. That is right, from the first impressions and clicks to the final purchase.

Put it another way: if we eliminate the bottlenecks in the customer funnel, we can expect to see a nice flow of prospects who convert. On top of that try to bring back prospects with retargeting and keep in touch with those who have opted-in.

 


Not doing measurement right can have a devastating effect on our performance. Why? Because inappropriate data will lead to bad decisions, which will cause us to lose a lot of money. Money burned in the great Facebook fireplace.

One of the biggest mistakes advertisers make is focusing on the wrong metrics. These are often shinny, vanity metrics. Without going into the details just read this comment about that by Facebook’s Marketing Science’s Vice President:

“… marketers still want to know how many clicks a video has generated or understand if there is any correlation between clicks and sales. (Hint: there’s not.)”

Resisting the Siren Call of Popular Digital Media Measures” (The Journal of Advertising Research, June 2016)

What we need, is:

  • A GOOD measuring system
  • With the RIGHT metrics
  • Calculated the CORRECT way

If we do these right we can improve our campaigns with confidence till those become profitable in real terms.

When we have the right product, a fairly big and responsible audience targeted with effective campaigns, the limit is the sky. I am not talking about revenue, but profit. Cash in the bank.

There is one more thing to do to see that: scaling (that’s why I have emphasized the importance of a big market).

When done properly, the term advertising budget will become meaningless. We can profitably advertise for a hundred times more than our starting capital was. How? Simply rewinding a good chunk of last week’s profit into buying traffic this week.

 


That sounds like advertising for FREE. Or have a license to print money. It is similar to compound interest, which can make you rich over the years or decades. However, the big difference is that now we are talking about weeks.

You can read about the power of measurement and the vast opportunities of scaling in our White Paper (no opt-in required). You can even download a corresponding spreadsheet (Excel file) that contains model calculations and contains a list of our top 100 metrics (don’t worry, you don’t have to use all).

 


Download the White Paper and the spreadsheet now.

Don’t have Excel on your mobile? Download for Android from here.


P.S. To develop a good measuring system with the right metrics requires years of experience and a LOT of work (I mean it, I did it). But you don’t have to spend months or years developing such a system.

Put Facebook Ads on steroids.

Read about our solution. It is a powerful, funnel-based, and bottom-line oriented system. Using such a measuring system can place you quickly from a mediocre advertiser into the elite of the top 10% of most successful advertisers. That can help you not only to turn around your business but to change your life for the better, possibly forever.

You may wonder, how is that we got the confidence that our system is not only practical but excellent? Read about my experience and background (the principal developer).