Digital Marketing

Startups almost always aim at fast growth. That requires mastering marketing and sales. And in 99% of cases, a startup needs to advertise.

Most startups aim at national or international expansion, therefore usually the best is to use digital marketing, including advertisements.

Digital marketing offers vast opportunities not only for startups but for everyone who wants to increase sales, sometimes dramatically.

There are many platforms available with a varying number of people you can reach and often target different demographics, usually in terms of age and county. Your platform-oriented digital marketing initiatives should be supplemented with other methods, being the most important is email marketing.

The two market leaders with access to a huge number of potential customers are Facebook Ads and Google Ads. Anyone wanting to extend reach to a lot of customers should master both. Note: HPC Consulting has no endorsement with any of the related companies.

I have good experience with Google’s Search network and not as good experience with the Display network. The Search network is a good choice if you want to reach customers actively searching for a solution to their problem or who want to satisfy a serious need.

Facebook is the perfect choice if you want to nurture prospects in the customer channel to become customers, even if they are in an earlier phase of the customer awareness timeline. That means they may not be ready to buy something but are aware of having a big problem or an important need to satisfy.

In case you are new to Facebook advertising, read our blog post, otherwise, click here to learn more.