(See the the lean startup glossary in the main menu)
AIDA Attention, Interest, Desire, Action
ARPU Average Revenue Per User
BI Business Intelligence
BMC Business Model Canvas
CAC Customer Acquisition Cost
CAGR Compound Annual Growth Rate
CENTS Control, Entry, Need, Time, Scale
CLV Customer Lifetime Value
COCA Cost of Customer Acquisition
COGS Cost of Goods Sold
CPA Cost Per Acquisition
CPC Cost Per Click
CPM Cost Per Mille (cost per thousand impressions)
CPT Cost Per Thousand (cost per thousand impressions)
CTA Call to Action
DAU Daily Active Users
ERP Enterprise Resource Planning
GFC Global Financial Crisis
GKG Get, Keep, Grow
LC Lean Canvas
LTV LifeTime Value (per customer)
MAU Monthly Active Users
MRR Monthly Recurring Revenue
MVBP Minimum Viable Business Product
MVP Minimum Viable Product
NPS Net Promoter Score©
OMTM One Metric That Matters
PDCA Plan-Do-Check-Act
PPC Pay Per Click
QVP Quantified Value Proposition
RMA Return Merchandise Authorization
ROI Return on investment
SaaS Software as a Service
SAM Serviceable Addressable Market (or Served Available Market)
SEM Search Engine Marketing
SEO Search Engine Optimization
SOM Serviceable Obtainable Market
TAM Total Addressable Market (or Total Available Market)
UGC User-Generated Content
USP Unique Selling Proposition
UVP Unique Value Proposition
UX User Experience
VC Venture Capital