There are a million blog posts and articles about how to start advertising on Facebook (Meta). However, almost none of them tells how to build your skills. This blog post wants to fill this gap with a few of our advice.
Incredible as it sounds, it is extremely hard to find a good book for beginners, but finally I managed:
Ainsworth, J, 2021 The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing 1) 2nd edition
The next book I recommend contains some information for beginners, but it is more like an intermediate-level handbook:
Marshall, P 2020 Ultimate Guide to Facebook Advertising 4th edition
This is the best guide to Facebook advertising. First, you may want to skip some advanced or exotic subjects. Always pick the latest edition.
Now you can start advertising. Your very first ad can be a boosted post. However, if you are serious about Facebook advertising you must move to the Facebook Business Suite, and inside that the Facebook Ads Manager. See the books above and the link under about how to set up an account and install a pixel.
There are several ways to install the pixel. Read about the details here. Tutorials, eBooks, and hundreds of blog posts about paid advertising (Facebook Ads, Google Ads, and more) you can find under the Academy menu item.
In the long run, the best solution is using the Google Tag Manager (GTM) for the purpose, but for a beginner, I recommend it if only you have help with that.
If you are serious about Facebook advertising take advantage to learn and practice as much as possible till the end of 2023. After that, it is likely to be considerably more difficult to succeed with Facebook ads for a beginner. WordPress and GTM are expected to be in a favorable position compared to others when we have to install the Facebook Conversion API (CAPI).