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Bring Better Business Decisions and Increase Profit, Return on Marketing Investment, and Cash Flow.
Digital marketers often forget about the ultimate goals of businesses and get obsessed with vanity goals. Advertising with the objective of getting cheap video views? Great! …
To succeed with social media advertisements, we have to learn and develop all the time.
To learn and solve our problems we need teachers.
And here come gurus into the picture.
We see their ads on Facebook, read those, click through to their website, and hope not to get disillusioned, manipulated, or even misled this time. …
In case you don’t have gigabytes of data downloaded from Facebook Ads, Google Analytics, Google Ads, or any other digital marketing platform, you don’t have to spend for and learn platforms like Tableau and BigQuery.
All you need is Microsoft Excel for these key functions: …
There are a million blog posts and articles about how to start advertising on Facebook. However, almost none of them tells how to build your skills. This blog post wants to fill this space with a few of our advice.
Incredible as it sounds, but it is extremely hard to find a good book for beginners, but finally I managed: …
Progress report about the development of tools to support those building a lean startup:
A new topic is included from now: marketing (see the main menu) and the corresponding sub-topics (digital marketing, particularly Facebook Ads).
How does lean management apply to business development at all?
The roots of lean management is in the Toyota Production System, which helped Toyota (once a fairly small company) to become the No. 1 car manufacturer in the world. …
Who is this blog and website for? In a broad sense: it is for anyone who has or plans a business.
In a narrower sense: it is for SMS-s (even solopreneurs), who want to build or rebuild a web-based business. Especially, if they want to decrease the risk of failure to a fraction …
How to be a successful entrepreneur in the 21st century?
There are some essential traits, which hardly change over the centuries. See for example: 7 essential characteristics to become a successful entrepreneur: Vision, Passion, Motivation, Risk-taking, Curiosity, Creativity, Confidence.
But in the age of internet, we need new skills, too.
It is a big decision to establish yourself as an entrepreneur. Many people dream about his or her own startup, but never dares to commit him or herself. We are here to help you to make an informed decision.
It was never easier and cheaper to start a web-based business …
If you want to set-up an online store (webshop) you can choose from a number of excellent solutions such as BigCommerce, Magento, Shopify, Wix (if you are prepared to pay a monthly fee).
But if you are willing to learn (or have someone on your team who has some practice in web design) and want it for free, then WooCommerce is the best solution …